July 24 – 27 | Harrisburg, PA


Registration for this event is now closed.

If you need to cancel an attendee or have other Convention-related questions, email Wendy Berg at [email protected].


2019 Convention Agenda 

Wednesday, July 24

2:00pm – 4:30pm        Registration

5:00pm                           Convention Kick Off (Harrisburg Ballroom)

6:00pm                           Welcome Party Special Event (Dinner provided)

Thursday, July 25

6:00am – 6:45am          Soccer Shots Workout with Geoff Pezon

7:30am – 8:45am        Breakfast Networking (Breakfast provided)

8:45am – 9:00am         Welcome Remarks

9:00am – 10:00am      General Session – Scott Greenberg, The Next Level Franchise

10:30am – 11:30am      Breakout  Sessions

        • Partner Up! How to grow through partnerships with US Youth Soccer clubs
        • Coaching Cure with Scott Greenberg
        • Configio Best Practices
        • Healthy Teams Achieve Great Things: Exploring the 5 components to successful teams. (Team Content)

11:30am – 1:00pm         Lunch Break (lunch not provided)

1:00pm – 2:00pm          General Session – Justin Bredeman and Matt Kurowski

2:00pm – 2:30pm          Pursuing Marketing Excellence – Ashley Mitchell and Abby Gruber

2:45pm – 4:45pm           Regional Meetings and Give Back Activity

6:00pm – 7:30pm          Homecoming Awards Reception

7:30pm                             Awards Program and After Party

(Breakfast and dinner provided on Thursday)

Friday, July 26

7:30am – 8:00am        Group Photo

8:00am – 8:45am         Breakfast (provided)

8:30am – 11:00am        Coaching Clinics

9:00am – 10:00am       EOS Breakout Sessions (Introductory, Intermediate, Advanced)

10:15am – 11:30am       Roundtables

11:30am – 1:00pm        Exhibitor Lunch (provided)

1:00pm – 2:00pm         General Session – Franchise Panel Discussion

Moderator: Gigi Schweikert, President & COO, Lightbridge Franchise Company

Panelists: Judy Shaffer, Owner-Operator, Chick-fil-A
Matt Buckwalter, Owner, One-hour Heating & Air Conditioning

2:15pm – 3:15pm         Breakout Sessions

        • Invisible Is Not An Option: Digital Marketing Is Here
        • Positive Discipline at Work
        • Cash is King: Budgeting for a Better Business
        • Healthy Teams Achieve Great Things: Exploring the 5 components to successful teams. (Owner Content)

3:30pm – 4:15pm         General Session – NPS – Adam Dorrell, CEO & Co-Founder, CustomerGauge

5:30pm                           Night on City Island and Soccer Tournament*

*Additional activities will include volleyball and mini golf.

(Breakfast, lunch and dinner provided on Friday)

Saturday, July 27

6:00am – 6:45am          Soccer Shots Workout with Geoff Pezon

7:30am – 8:15am          Breakfast Networking (Breakfast provided)

8:30am – 9:15am           General Session – Conversation with Mark & Kelly Pulisic, Moderated by Jason Webb

9:45am – 10:45am        Breakout Sessions

        • Mindful Coaching: Leveraging the Pause to Build a Calming State of Mind When Chaos is All About
        • Building a Culture where your Team can Thrive
        • Marketing Strategy to Execution
        • Childcare Director said “NO!”, Now what!?!

11:00am – 12:00pm      General Session – Louie Gravance, Service is a Superpower!

12:00pm                          Convention Closing – Jeremy Sorzano

Keynote Speakers

Scott Greenberg

For over 20 years, Scott Greenberg has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Coffee Beanery, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses and organizations. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Croatia, Aruba and Saudi Arabia.

Discussing both skill set and mindset, Scott helps business leaders and their teams elevate performance and grow their companies. He challenges conventional thinking and gets people immediately focused on the ideas and action that matter most.

In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. Over the next ten years, his operation regularly ranked among the top-grossing franchises in California and won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 franchisees worldwide.

Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.

Louie Gravance

  • Former Disney Institute Professor
  • Comedian
  • Customer Experience Consultant Focused on Creating the Happiest Workplace on Earth

A native Californian, Louie is literally changing the consciousness of business in America through his speaking and consulting skills.  A premier example is the work he has done is helping Bank of America navigate what he calls a “culture shift.”  MONEY MAGAZINE credits these efforts with “making the banking experience more pleasurable with changes that have improved customer satisfaction.”  This was done through an initiative Gravance introduced to high-level executives and employees entitled “The Bank of America Spirit.”  Gravance was a perfect fit for this project, thanks to skills learned and honed during twelve-year tenure at The Walt Disney Company in Orlando, Florida.  Beginning with the training and orientation program “Traditions” at The Disney University, Louie designed, developed, and delivered countless presentations.  First, at the University for literally thousands of Disney World employees from all disciplines, and then for visiting corporate clients through the Disney Institute Professional Development Programs.  He has also traveled North America , teaching “Showmanship in the Workplace” to large companies like Mutual of Omaha, Fisher Scientific, Toys ‘R Us and BMW of Canada, just to name a few.

“You have to do what you DON’T have to do, in order to win,” is a quote that represents much of the philosophy behind a Louie Gravance presentation.

Prior to moving to Florida, Mr. Gravance began a show business career at the age of twelve.  He spent the next two decades in Los Angeles appearing in stage shows, sitcoms, motion pictures and over 35 national television commercials.  While at Disney, he led, trained, and performed with the improvisational comedy show “Streetmosphere” at the Disney / MGM Studios from the first year of its inception in 1989.  It is now the longest running show of its kind in theme park history.

Currently, Louie Gravance Creative Concepts provides consulting and motivational talks to companies and municipalities all over the world, and is based in Orlando, Florida.


Please plan to arrive in Harrisburg on Wednesday, July 24. The Convention will officially begin that evening and we will have planned activities for all attendees. The Convention will conclude at 12:00 pm on Saturday, July 27. We recommend traveling home on Saturday evening or Sunday morning.

There are several options for travel to Harrisburg. If you’re flying, we recommend the following airports:

Harrisburg International Airport

Located 9 miles from the Hilton Harrisburg. To travel from the airport to the hotel you can:

  1. Take an Uber for approximately $25.00
  2. Request the hotel shuttle for a small fee.

Philadelphia International Airport

Located approximately 110 miles from the hotel. To travel from the airport to the hotel you can:

  1. Take the airport shuttle, Septa ($7.00) to the 30th Street Station and then take Amtrak ($30.00) to downtown Harrisburg. For information on Septa, click here. For Amtrak tickets, click here.
  2. Rent a car and park at the Hilton. All self-parking fees have been waived for our event dates.

Baltimore/Washington International Airport

Located approximately 90 miles from the hotel. To travel from the airport to the hotel you can:

  1. Rent a car and park at the Hilton. All self-parking fees have been waived for our event dates.
  2. Take an Uber to downtown Baltimore ($20.00), and then a Greyhound bus, departing twice daily to downtown Harrisburg (typically leaving at 8:50 am and 3:30 pm) for $15.00. For Greyhound tickets and information, click here.

Location and Accommodations

Hilton Harrisburg
1 North Second Street
Harrisburg, PA 17101

Soccer Shots has secured a discounted hotel rate of $159.00+ a night for Wednesday, July 24 through Saturday, July 27. This rate is offered three days pre- and post-event based on hotel availability. Check-in time is after 3:00 pm and check-out time is 12:00 pm.

To make reservations by phone, call 717-233-6000 and identify yourself as a member of our group. To make reservations online, click here. To receive this rate, make your reservations by July 2, 2019.

Why Book at the Hilton?

We encourage you to book your stay at the Hilton Harrisburg to maximize engagement with SSF staff and other franchise partners. All general sessions and breakout sessions will be held at the Hilton. Social events and activities are also planned around the location of this hotel.

Each year we secure a block of rooms so that you have the convenience of everything in one main location. SSF is required to fill 80% of the room block to avoid paying for unused rooms. We appreciate you staying with our group so that we can provide the best possible Convention experience!