Eddie Russ, Owner
A long-time member of the Positive Coaching Alliance (Stanford University), Eddie Russ started Soccer Shots in Central Texas in 2007 with the goal of using the game of soccer to teach children lifelong lessons, including positive attitude, enthusiasm, listening skills, teamwork, sportsmanship and creativity. Eddie grew up in Chicago where he was an all-league soccer and basketball player in high school. He went on to graduate from the University of Illinois with a degree in psychology. Eddie has extensive teaching and coaching experience as a varsity soccer coach for eight years and a high school basketball coach for thirteen years. He also taught high school English for twelve years, and was the former Director of Athletics at St. Stephen’s Episcopal School in Austin, TX and at the Drew School in San Francisco, CA. He lives in Central Austin with his wife and two children.
Glendon Joyce, Regional Director – Austin and San Antonio
Glendon has been playing competitive soccer in both the US and in Europe continuously for 35 years. As a military brat, he lived in Germany throughout his childhood and developed a love for the game at a very early age. Glendon was developed and played for 9 years in the German youth system before moving back to the US as a teenager where he continued to play in high school. Later, he played club while at school at UT Austin. Since college, Glendon has played continuously at the top levels of the Austin Men’s Soccer Association leagues, excluding a stint living in Spain, where he played 4 seasons in the Barcelona International Football League and studied and lived the game up close from the world’s best. Glendon is very enthusiastic about passing on his love and knowledge of the beautiful game to the next generation. He holds his National E Coaching License from US Soccer and has coached club soccer at the U11 and U14 levels. Glendon is a genuine student of the game and is always happy to get into tactical conversations or discussions about players, teams and coaches from around the world. He truly believes the game has many life lessons to teach young people and he is thrilled that he has developed this strong calling to help pass those lessons along.
Laura Wagner, Associate Director
Coach Laura’s love of soccer was ignited in Virginia during middle school and high school. She captained her school teams five of six years while playing forward or outside defender before settling in at center midfielder. She continued to play intramurals in college and still plays weekly in the Austin Women’s Soccer League.
Called to impact youth, Coach Laura graduated from the University of Virginia with a degree in Religious Studies and continued her education at North Carolina Central University in elementary education. She has taught Kindergarten through Fifth Grade in North Carolina and Texas. She also brings experience as a curriculum developer and educational consultant. She began coaching soccer and swimming during college and has coached Austin youth for over ten years. Her passion for children and sports inspired her to join Soccer Shots as Director of Coaching in Austin and San Antonio. She enjoys mentoring fellow coaches and thrives through the smiles shared with children as they build confidence, friendships and fun!
Margie Novak, Recruiter
Margie has been living in Austin since 2004 and loves to tear up the soccer field! When she isn’t spending time with her 12 year old son and her husband, she is outdoors enjoying Austin’s greenbelt. Beginning her soccer career at age 6, Margie has played high school, club, indoor and league soccer. Her defensive skills are as asset to any team she joins! As she a coach, she has helped kids of all ages to better their soccer skills. Her favorite thing is to see her players succeed with big smiles on their faces.
Arianne Alcantara, Marketing Coordinator
Arianne has been playing soccer since she was 7 years old. She started playing with the boys on the playground and when her parents saw that she was better than them, they signed her up for the rec league! Her competitive soccer journey began with FC Dallas Youth and she continued all the way through college IMs and even got to play for the women’s university team when she studied in Paris, France. Now, you can catch her playing pick-up games at Zilker. Arianne also loves tennis, running, and paddle boarding. Prior to Soccer Shots she has worked with kids through AISD, Literacy First, refugee youth organizations, and the Austin Country Club. Her favorite part about working with kids is their unfailing ability to find fun and joy in anything!
Greg Mulamba, Director of Coaching
Coach Greg has played soccer his whole life. He started playing Club soccer in South Africa for the Moroka Swallows, then moved to the U.S. where he played college soccer at Texas A&M Int. He continued on to play pro at Laredo Heat SC, Austin Aztex and Oklahoma City Energy FC. His favorite part about soccer is the TEAMWORK. Greg has coached kids at schools and camps since college. He loves watching a child grow in confidence and learn about teamwork while they enjoy playing the game.
Kait Scott, Program Coordinator
Kait brings to our team years of childcare experience, humor, and enthusiasm! She grew up playing a variety of sports including soccer, softball, and running track. Originally from Abilene, TX, Kait has nannied for several families, coached little kiddos, and enjoys positively impacting everyone around her! In addition to her passion for teaching children, she also loves music, film, and food!
Benjamin Boardman, Program Specialist
A Texas native, Coach Benjamin started playing soccer at age 8 and continued to play through high school and college at Central Christian College in McPherson, Kansas. He started refereeing at age 13 and still continues at the collegiate level today. He used to help out with a children’s ministry program for almost a decade and still enjoys being around children because of how silly and cheerful they can be!
Wesley Davidson, Program Specialist
Coach Wesley grew up in Southern Alabama and has been playing soccer since he was five years old. He has played club, high school and recreational soccer for twenty years now! He loves working with kids and loves being able to help build a child’s confidence when they learn a new skill. His favorite position is mid-field and has worked as a referee for several years. If he isn’t outdoors running or hiking, you can catch him playing in pickup games all around Austin.
Michel Attah, Program Specialist
From Dallas, Texas, Coach Michel has been playing soccer the majority of her life with over 20 years of experience! She started playing club soccer at age 10, and her favorite position is forward. Coach Michel loves little kids and is excited to not only teach children the greatest game in the world, but also to learn from them as well!
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three C's” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer.
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.
Stronger Youth. Beyond the Game.
We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.