Eric Wales, Owner/Director
Athletics have always played a major part in Eric’s life, having competed in soccer, basketball, and several other sports while growing up. He holds a Business Management Degree from the Smeal College of Business of Penn State University. Eric has enjoyed over 25 years of successful coaching at levels ranging from youth club teams to High School. He resides in State College, PA with his wife Franny and their three children, Ryan, Sophie, and Donovan.
Dave Walters, Assistant Director
David Walters is originally from Lehman, PA, but became familiar with Central Pennsylvania after attending Penn State University where he majored in Recreation Park Management. He was a member and captain of the Penn State Men’s Soccer team, where he won two Big Ten Championships, and was named scholar All-American. After a successful soccer career and working in marketing and sales roles, including owning and running his own photography studio, David is excited to combine his love of sports with his career through Soccer Shots. David is passionate about impacting the lives of the children in Central and North Central Pennsylvania through sports-based development, all while having fun!
Franny Wales, Owner/Business Administrator
While earning her Bachelor’s Degree in Kinesiology (Exercise Science) from Penn State, Franny competed for the traveling Club Volleyball team. During her service in the US Army Reserves, she developed strong organizational and administrative skills that she now brings to Soccer Shots Central Northern PA. Her love of teaching, working with young children, and appreciation for sports has also brought her to coaching youth soccer, which all of her children both participate in and enjoy.
“We’re proud to offer programs in Altoona, State College, Tyrone, Bellefonte, Hollidaysburg, Clearfield, DuBois, Williamsport, Lock Haven, Milton, Lewisburg, Danville and other surrounding areas.”
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three C's” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer.
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.
Stronger Youth. Beyond the Game.
We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.