About Us

As the premier Children’s Soccer Experience, our mission is clear – at Soccer Shots Fraser Valley, we aim to positively impact children’s lives.

Local Information

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Ken Eyjolfson, COO/Owner
Born in the northern B.C. town of Terrace, Ken started playing soccer at a young age and on select teams during his youth. He has continued playing organized team sports throughout his life. He is currently working as a firefighter: a career where athletics, commitment, teamwork and responsibility are top priority. He enjoys bringing these qualities, as well as others, to Soccer Shots to help create the best possible environment for children to develop both as players and individuals, all while having a great time!

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Devin Nunemaker, CMO/Owner
Devin has been enjoying playing on organized team sports all of his life. He started at a young age and continues to play presently. Having always loved sports, physical training and working in a team environment he knew a great career for him would be firefighting. He is currently working as a professional firefighter in the lower mainland, which he has been doing since 2008. Although he loves his job as a firefighter, he joined Soccer Shots to find a way to be more involved with two more of his passions: sports and working with children.


Kathrin Arcari, Director of Operations
Born and raised in Langley, BC Kathrin began playing soccer at a young age and continued to play for over 15 years. In addition to soccer, she has participated in numerous team sports throughout her life. She attended university, where she graduated with a degree in Psychology and Counselling. Although she loved that, her passions are in athletics and children and therefore, she decided to pursue a career that combines the two – leading her to Soccer Shots. Kathrin is also passionate about travelling, she has been to over 30 countries!

Hayley Eigenfeldt, Director of Marketing and Development

Hayley grew up playing soccer with her entire family. Throughout her childhood she fell in love with creating videos, story telling and learning to understand social media. Hayley is a gym fanatic who loves to push herself to the limit! She has learnt a lot about herself through fitness. Hayley has also become dedicated to learning more about social media and how to connect with those around her through photos. With a passion for photography, adventuring outdoors and soccer, you’ll have to watch out for her on the pitch taking photos!



If you have a passion for positively impacting children, we’d love to talk to you.

Career Opportunities

The “Three C's” – Coaching, Communication and Curriculum

The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.

The best coaches in the business

  1. Every Soccer Shots coach must complete our comprehensive training program to receive certification.
  2. All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
  3. Coaches are routinely evaluated and undergo ongoing training.
  4. Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.

An exceptional customer experience with ongoing communication

  1. You will receive a weekly summary of what your child is learning at Soccer Shots.
  2. We proactively communicate cancellations due to weather or other circumstances.
  3. Our staff understands the importance of timely, responsive communication.

Expert-approved curriculum that aligns with early childhood education standards

  1. Our developmentally appropriate curriculum places an emphasis on character development and skill building.
  2. Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
  3. We constantly re-evaluate and update our curriculum to stay current with childhood education standards.


The History of Soccer Shots

Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.

The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.

In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.

In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer.

From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 180 territories across 37 states and Canada. In 2016, more than 335,000 children participated in Soccer Shots.

The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.

And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.

Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.

Stronger Youth. Beyond the Game.

We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.