About Us

As the premier Children’s Soccer Experience, our mission is clear – we aim to positively impact children’s lives.

Local Information

Ashley M. Hernandez
President / Owner Operator
Lubbock Metro Area

Coach Ashley has been a long time participant in many sports, both as a child and as an adult.  Ashley has personally witnessed the life-long positive impacts that participation in sports can have on a child’s life, especially in building their confidence at a highly impressionable age.  Ashley is thrilled to combine her love of teaching and her passion for children’s development with her love of the sport of soccer.  While being active in her community and participating in her children’s many school functions, she also enjoys playing an active role in her own children’s soccer careers.

Coach Ashley started Soccer Shots in Lubbock, Texas to expose the children of Lubbock to the fundamentals of soccer.  Systematically instilling the foundation and basics of sports, specifically to children ages 2 to 8 years old, can be very beneficial for young athletes.  Ashley realized that a year-round soccer program did not exist in the Lubbock Metro Area as she sought out programs for her children over the past few years.  By bringing Soccer Shots to the area, she not only fills that void, but also takes pride in having the unique opportunity to develop local children’s social skills, listening skills, motor skills, as well as teaching them the value of teamwork.
She is excited to ultimately generate even more participation in soccer throughout the Lubbock area through the strong reputation and exceptional curriculum of Soccer Shots.
Ashley lives in Lubbock with her husband and 4 children.  They are a family that loves soccer – their favorite teams are the Texas Tech Red Raiders Women’s Soccer team, Lubbock Christian University Chaps Soccer teams, and Wayland Baptist Soccer teams.


If you have a passion for positively impacting children, we’d love to talk to you.

Career Opportunities

The “Three C's” – Coaching, Communication and Curriculum

The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.

The best coaches in the business

  1. Every Soccer Shots coach must complete our comprehensive training program to receive certification.
  2. All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
  3. Coaches are routinely evaluated and undergo ongoing training.
  4. Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.

An exceptional customer experience with ongoing communication

  1. You will receive a weekly summary of what your child is learning at Soccer Shots.
  2. We proactively communicate cancellations due to weather or other circumstances.
  3. Our staff understands the importance of timely, responsive communication.

Expert-approved curriculum that aligns with early childhood education standards

  1. Our developmentally appropriate curriculum places an emphasis on character development and skill building.
  2. Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
  3. We constantly re-evaluate and update our curriculum to stay current with childhood education standards.

Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.

The History of Soccer Shots

Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.

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The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.

In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.

From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.

The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.

And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.

Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg. Learn more about franchising with Soccer Shots at soccershotsfranchising.com.

Stronger Youth. Beyond the Game.

We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.