Eddie Russ, Owner
A long-time member of the Positive Coaching Alliance (Stanford University), Eddie Russ started Soccer Shots in Central Texas in 2007 with the goal of using the game of soccer to teach children lifelong lessons, including positive attitude, enthusiasm, listening skills, teamwork, sportsmanship and creativity. Eddie grew up in Chicago where he was an all-league soccer and basketball player in high school. He went on to graduate from the University of Illinois with a degree in psychology. Eddie has extensive teaching and coaching experience as a varsity soccer coach for eight years and a high school basketball coach for thirteen years. He also taught high school English for twelve years, and was the former Director of Athletics at St. Stephen’s Episcopal School in Austin, TX and at the Drew School in San Francisco, CA.
Glendon Joyce, Regional Director – Austin and San Antonio
Glendon has been playing competitive soccer in both the US and in Europe continuously for 35 years. As a military brat, he lived in Germany throughout his childhood and developed a love for the game at a very early age. Glendon was developed and played for 9 years in the German youth system before moving back to the US as a teenager where he continued to play in high school. Later, he played club while at school at UT Austin. Since college, Glendon has played continuously at the top levels of the Austin Men’s Soccer Association leagues, excluding a stint living in Spain, where he played 4 seasons in the Barcelona International Football League and studied and lived the game up close from the world’s best. Glendon is very enthusiastic about passing on his love and knowledge of the beautiful game to the next generation. He holds his National E Coaching License from US Soccer and has coached club soccer at the U11 and U14 levels. Glendon is a genuine student of the game and is always happy to get into tactical conversations or discussions about players, teams and coaches from around the world. He truly believes the game has many life lessons to teach young people and he is thrilled that he has developed this strong calling to help pass those lessons along.
Laura Wagner, Associate Director
Coach Laura’s love of soccer was ignited in Virginia during middle school and high school. She captained her school teams five of six years while playing forward or outside defender before settling in at center midfielder. She continued to play intramurals in college and still plays weekly in the Austin Women’s Soccer League.
Called to impact youth, Coach Laura graduated from the University of Virginia with a degree in Religious Studies and continued her education at North Carolina Central University in elementary education. She has taught Kindergarten through Fifth Grade in North Carolina and Texas. She also brings experience as a curriculum developer and educational consultant. She began coaching soccer and swimming during college and has coached Austin youth for over ten years. Her passion for children and sports inspired her to join Soccer Shots as Director of Coaching in Austin and San Antonio. She enjoys mentoring fellow coaches and thrives through the smiles shared with children as they build confidence, friendships and fun!
Adam Haight, Program Director – San Antonio
Adam started playing soccer at the age of 7 and has now over 20 years of playing experience. He enjoyed the sport through playing club, select, high school, college intramural, and a men’s open league. Now he enjoys spending his spare time kicking the ball with his little ones in the backyard and sharing his passion for the sport with them! He also shared his love for soccer through coaching at camps and clinics for children in elementary through high school. Adam grew up in New York and made his way to Texas with his family, where he now loves the warm weather, live music and barbecue. He is extremely family oriented and truly believes that his family makes him a better person each day.
Margie Novak, Recruiter
Coach Margie has been living in Austin since 2004 and loves to tear up the soccer field! When she isn’t spending time with her 12 year old son and her husband, she is outdoors enjoying Austin’s greenbelt. Beginning her soccer career at age 6, Margie has played high school, club, indoor and league soccer. Her defensive skills are as asset to any team she joins! As she a coach, she has helped kids of all ages to better their soccer skills. Her favorite thing is to see her players succeed with big smiles on their faces.
Cara Reid, Director of Coaching – San Antonio
Cara’s love for children brought her into the Soccer Shots team. She brings so much confidence and originality to her sessions. Cara started playing soccer when she was 5 years old and continued until college where she played on numerous Club teams. Her favorite positions are sweeper and mid field. She currently stays active by participating in obstacle runs. She not only coaches with Soccer Shots, but also other organizations around the San Antonio area. Her favorite part of coaching children is watching them master new skills every week.
Arianne Alcantara, Marketing Coordinator
Coach Arianne has been playing soccer for over 17 years! Hailing from the DFW area, she started playing for FC Dallas Youth, then IM in college, and in Paris, France when she studied abroad. Her favorite position is forward because she loves the challenge of scoring GOALS! Arianne also loves tennis, paddle boarding, and volunteering! She has lots of experience with children, having worked as a camp counselor, childcare supervisor, and AmeriCorps literacy tutor for AISD. Her favorite part about working with kids is their unfailing ability to find fun and joy in anything!
Fun Fact: Coach Arianne checked off an item on her bucket list in 2015 by attending a European PSG soccer match. (Ici, c’est Paris!)
Jorge Batista, Partner Services Coordinator – San Antonio
Coach Jorge has been playing all over the world since he was 9 years old! Growing up in Montigo, Panama, he has traveled the world playing in international soccer clubs and even played professional soccer for 3 years! He still plays soccer recreationally every Sunday and plans to continue being a soccer rock-star for the rest of his life! Coach Jorge has extensive childcare experience; he has worked at various kids soccer programs and soccer camps. He’s also provided soccer clinics at multiple academies in Panama.
Sarah Milton, Program Coordinator
Sarah started playing soccer at the age of 5. She enjoyed playing both indoor and outdoor, recreationally and competitively, until college. She continued to play with her sorority intramural team while achieving her B.S. of Kinesiology at the University of Texas at San Antonio. Her favorite part about working at Soccer Shots is communicating with parents about the awesome accomplishments that their kiddo has done in our program. She loves seeing firsthand the impact we are making for the children of San Antonio!
Ashley Morales, Program Specialist
Coach Ashley started playing soccer at the age of four year’s old and has loved it ever since! She played for an independent club team where she won the Texas state tournament two years in a row. She started playing with the Classics Elite Soccer Academy until she was 18, along with Varsity Soccer at Churchhill High School where she also made state playoffs! Coach Ashley still plays pick up games and goes to the gym at least 6 times a week! Coach Ashley has tons of experience with kids. She has worked at kids R Kids Learning Academy for the past 3 years. Her favorite part about coaching little kids is to see the progress they make and the smiles on their faces when they achieve their goals!
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three C's” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer.
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.
Stronger Youth. Beyond the Game.
We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.