Eddie Russ, Owner
A long-time member of the Positive Coaching Alliance (Stanford University), Eddie Russ started Soccer Shots in Central Texas in 2007 with the goal of using the game of soccer to teach children lifelong lessons, including positive attitude, enthusiasm, listening skills, teamwork, sportsmanship and creativity. Eddie grew up in Chicago where he was an all-league soccer and basketball player in high school. He went on to graduate from the University of Illinois with a degree in psychology. Eddie has extensive teaching and coaching experience as a varsity soccer coach for eight years and a high school basketball coach for thirteen years. He also taught high school English for twelve years, and was the former Director of Athletics at St. Stephen’s Episcopal School in Austin, TX and at the Drew School in San Francisco, CA.
Demingo Lopes, San Antonio Director
Demingo Lopes has a wealth of soccer knowledge and experience. He started playing soccer at age five in League City, TX. He continued on to playing competitive club soccer and was the Varsity captain at Clear Creek High School. In college, he played at Central College (KS), University of New Mexico, and at The University of the Incarnate Word (SA, TX) before moving on to receive his Bachelors of Science in Kinesiology from University of Texas San Antonio in 2004. From 2012-2015, Demingo was the President and Director of Coaching for River City FC, a soccer club that he started and developed in San Antonio. Demingo also has two years of experience coaching soccer at Incarnate Word High School. Lopes holds the USSF National “C” Coaching License and the National Youth License. Demingo has worked with children of all ages at numerous soccer camps, in personal one-on-one training, high school, college, and at the competitive club soccer level. Demingo has a passion for teaching the world’s greatest game to children and making a positive impact on their lives.
Jorge Batista, Assistant Director
Coach Jorge has been playing all over the world since he was 9 years old! Growing up in Montigo, Panama, he has traveled the world playing in international soccer clubs and even played professional soccer for 3 years! He still plays soccer recreationally every Sunday and plans to continue being a soccer rock-star for the rest of his life! Coach Jorge has extensive childcare experience; he has worked at various kids soccer programs and soccer camps. He’s also provided soccer clinics at multiple academies in Panama.
Glendon Joyce, Austin Director
Glendon has been playing competitive soccer in both the US and in Europe continuously for over 33 years. As a military brat, he lived in Germany throughout his childhood and developed a love for the game at a very early age. Glendon was developed and played for 9 years in the German youth system before moving back to the US as a teenager where he continued to play in high school. Later, he played for 2 seasons on the University of Texas at Austin club team. Since college, Glendon has played continuously at the top levels of the Austin Men’s Soccer Association leagues, excluding a stint living in Spain, where he played 4 seasons in the Barcelona International Football League and studied and lived the game up close from the world’s best. Glendon is very enthusiastic about passing on his love and knowledge of the beautiful game to the next generation. In 2013, he obtained his National E Coaching License from US Soccer and began coaching with ATX Youth Academy, where he has led teams at the U11 and U14 levels so far. Glendon is a genuine student of the game and is planning on continuing his coaching education through the D License course this summer. He is always happy to get into tactical conversations or discussions about players, teams and coaches from around the world. Glendon truly believes the game has many life lessons to teach young people and he is thrilled that he has developed this strong calling to help pass those lessons along.
Laura Wagner, Associate Director
Kaci Bunch, Brand Ambassador
Kaci has played a variety of sports since she was 4 years old including volleyball, softball, basketball, and soccer. In college she played outside-mid on her women’s intramural team and loved being a part of such a competitive yet friendly experience. Her favorite part of playing soccer is being able to work as part of a team. Kaci has been teaching children ages 2 – 16 in various sports for over 7 years! She has coached a high-energy, fun, all-sports class for kids ages 3 – 8, swim lessons for toddlers, and also competitive volleyball for girls in 5th-10th grades. She loves being able to work with a group of kids for an extended period of time and watch them grow both as people and athletes.
Greg Mulamba, Director of Coaching
Greg has played soccer his whole life. He started playing Club soccer in South Africa for Moroka Swallows, he then moved to the US where he played college soccer at Texas a&m Int, he continued on to play pro at Laredo Heat SC, Austin Aztex and Oklahoma City Energy FC. His favorite part about soccer is the teamwork. Greg has coached kids at schools and camps since college. He loves watching a kid grow in confidence and learn about teamwork while they enjoy playing the game.
Kait Scott, Program Coordinator
Kait brings to our team years of childcare experience, humor, and enthusiasm! She grew up playing a variety of sports including soccer, softball, and running track. Originally from Abilene, TX, Kait has nannied for several families, coached little kiddos, and enjoys positively impacting everyone around her! In addition to her passion for teaching children, she also loves music, film, and food!
Jason Henry, Recruiter
Coach Jason has been playing soccer for nearly his entire life! He grew up in Portland, Oregon where he was an All-State player in high school. He was selected for the Olympic Development Program in Oregon and was even a Semi-professional soccer player! He has played in the top amateur leagues in Oregon, Austin and France. Coach Jason loves having fun with kids, being silly and helping them learn new skills. He coached with Soccer Shots for two seasons before joining our team part time to recruit the most amazing coaches in both Austin and San Antonio!
Ashley Morales, Program Specialist
Coach Ashley started playing soccer at the age of four year’s old and has loved it ever since! She played for an independent club team where she won the Texas state tournament two years in a row. She started playing with the Classics Elite Soccer Academy until she was 18, along with Varsity Soccer at Churchhill High School where she also made state playoffs! Coach Ashley still plays pick up games and goes to the gym at least 6 times a week! Coach Ashley has tons of experience with kids. She has worked at kids R Kids Learning Academy for the past 3 years. Her favorite part about coaching little kids is to see the progress they make and the smiles on their faces when they achieve their goals!
If you have a passion for positively impacting children, we’d love to talk to you.
The “Three C's” – Coaching, Communication and Curriculum
The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.
The best coaches in the business
- Every Soccer Shots coach must complete our comprehensive training program to receive certification.
- All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
- Coaches are routinely evaluated and undergo ongoing training.
- Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.
An exceptional customer experience with ongoing communication
- You will receive a weekly summary of what your child is learning at Soccer Shots.
- We proactively communicate cancellations due to weather or other circumstances.
- Our staff understands the importance of timely, responsive communication.
Expert-approved curriculum that aligns with early childhood education standards
- Our developmentally appropriate curriculum places an emphasis on character development and skill building.
- Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
- We constantly re-evaluate and update our curriculum to stay current with childhood education standards.
The History of Soccer Shots
Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.
The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.
In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.
In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer. (Read more about the Soccer Shots Foundation here).
From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 170 territories across 34 states. In 2015, more than 275,000 children participated in Soccer Shots.
The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.
And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.
Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.
Soccer Shots Foundation
We believe that soccer is a powerful vehicle for positively impacting youth. The Soccer Shots Foundation, our non-profit entity, allows us to impact more children who may not typically have the same opportunities.
Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities throughout the U.S. through quality soccer programs that support their physical and personal development.