About Us

As the premier Children’s Soccer Experience, our mission is clear – we aim to positively impact children’s lives.

Local Information

Gonzalo Nemi, Co-Owner

Growing up with two brothers in Lima, Peru, Coach G has been kicking a ball since as long as he can remember. He graduated from the University of St. Thomas in Houston, TX, where he played in the central midfield for the collegiate soccer team and earned his degree in finance and economics. He is a native Spanish speaker, and counts healthy cooking, as well as eating, among his hobbies. Coach G is grateful for the positive experiences the beautiful game has given him and wants to pass this on to the youth of the great city of Seattle.

Victor Falcon, Co-Owner

Born and raised in Houston Texas, Victor went on to play at the University Of St. Thomas where he helped the program win its first conference title. While attending university, he earned a BBA in finance. Son of Fortunato and Esperanza Falcon, immigrants of Hidalgo Mexico, Victor grew up with four siblings and two dogs named Pele and Chelsea. Victor was introduced to the game of soccer at an early age. He pursued Division I club soccer in Houston throughout his youth. Victor is excited for the opportunity to positively impact the lives of young soccer players, just as coaches once impacted his.

Alexis Burrmann, Program Coordinator

Alexis grew up in Houston, Texas and played soccer through various organizations and clubs from the age of 4 through her adolescence. After attending Northern Arizona University and acquiring a B.S. in Sociology with a minor in Parks & Recreation Management, she spent a year traveling overseas working with different humanitarian organizations. As a Washington State transplant, Alexis hopes to hike as many trails as possible, spend many hours in used bookstores, and eat countless honey crisp apples from Washington orchards. Alexis is excited to be able to contribute towards getting kids outdoors and giving them valuable experiences through Soccer Shots!

Ashlynne Huon, Coaching Coordinator

Coach Ashlynne was born and raised in Cincinnati, Ohio where she began playing soccer at age 2 and began competitive soccer on a traveling team at age 7.  She continued competitive soccer until her sophomore year of high school, and she played on her high school varsity team for four years, becoming a team captain during her senior year.  Ashlynne also played for Wilmington College in Ohio, for one year before transferring to Seattle Pacific University. A lower back injury from high school unfortunately persisted and ended her competitive soccer career.  She recently graduated from Seattle Pacific University with a B.S. in Exercise Science and a minor in Health and Fitness Education. Ashlynne is currently studying elementary education.  She has experience working with kids as a babysitter, a nanny, and a soccer camp counselor.  Ashlynne enjoys being part of the Soccer Shots team because it combines her passion for soccer and kids.

Jacob Kappes, Trainer/Social Media Administrator

Coach Jacob was born in Cincinnati, Ohio, but grew up in Redmond, Washington where he moved when he was 7 years old. He has played for Crossfire, Redmond High School, and Washington State University’s club team where he spent some time as a player-coach. At WSU he earned a Bachelor’s degree in Journalism & Media Production and discovered that he has a passion for visual storytelling. Jacob is also passionate about teaching and plans to get a teaching degree one day. At Soccer Shots, he is excited to combine his passion for storytelling and his experience with coaching and childcare to connect soccer to the community and bring people together. He is a huge fan of Liverpool FC and dreams of meeting Ed Sheeran one day.


Shaman Richter, Hiring Assistant

Shaman was born and raised in Davidsonville, MD, where she grew up with 6 brothers and sisters and was home-schooled from kindergarten through senior year of high school. She played basketball on rec leagues for 6 years, and also played soccer non-competitively all through childhood. Shaman studied the art of Taekwondo from age four, and continued for over ten years, eventually earning a second-degree black belt. She recently graduated from the Institute for Integrative Nutrition in 2017, and has continued to pursue a career as a Certified Health Coach. Shaman currently enjoys being an advocate for holistic wellness and living a healthy lifestyle. Her other interests include marketing and brand expansion, website designing, gardening, and cooking. When she’s not studying or working, she loves to experiment with recipes, make crystal jewelry, travel, read, get outdoors, and spend time with family. She has 2 years of experience working with visual merchandising and product demonstration, and 15 years of experience working with children of all ages in multiple settings such as elementary school programs, chess clubs, and soccer coaching. She has also worked as a babysitter and private nanny. Shaman enjoys working with Soccer Shots because she is passionate about giving children a positive outlet for learning and exercise. She loves being part of a team that inspires and uplifts those around them!


If you have a passion for positively impacting children, we’d love to talk to you.

Career Opportunities

The “Three Cs” – Coaching, Communication and Curriculum

The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.

The best coaches in the business

  1. Every Soccer Shots coach must complete our comprehensive training program to receive certification.
  2. All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
  3. Coaches are routinely evaluated and undergo ongoing training.
  4. Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.

An exceptional customer experience with ongoing communication

  1. You will receive a weekly summary of what your child is learning at Soccer Shots.
  2. We proactively communicate cancellations due to weather or other circumstances.
  3. Our staff understands the importance of timely, responsive communication.

Expert-approved curriculum that aligns with early childhood education standards

  1. Our developmentally appropriate curriculum places an emphasis on character development and skill building.
  2. Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
  3. We constantly re-evaluate and update our curriculum to stay current with childhood education standards.

Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.

The History of Soccer Shots

Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1997 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.

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The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.

In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.

From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.

The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.

And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.

Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg. Learn more about franchising with Soccer Shots at soccershotsfranchising.com.

Stronger Youth. Beyond the Game.

We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.