About Us

As the premier Children’s Soccer Experience, our mission is clear – we aim to positively impact children’s lives.

Local Information

IMG_5260Gonzalo Nemi, Co-Owner
Growing up with two brothers in Lima, Peru, Coach G has been kicking a ball since as long as he can remember. He graduated from the University of St. Thomas in Houston, TX, where he played in the central midfield for the collegiate soccer team and earned his degree in finance and economics. He is a native Spanish speaker, and counts healthy cooking, as well as eating, among his hobbies. Coach G is grateful for the positive experiences the beautiful game has given him and wants to pass this on to the youth of the great city of Seattle.

IMG_5257Victor Falcon, Co-Owner
Born and raised in Houston Texas, Victor went on to play at the University Of St. Thomas where he helped the program win its first conference title. While attending university, he earned a BBA in finance. Son of Fortunato and Esperanza Falcon, immigrants of Hidalgo Mexico, Victor grew up with four siblings and two dogs named Pele and Chelsea. Victor was introduced to the game of soccer at an early age. He pursued Division I club soccer in Houston throughout his youth. Victor is excited for the opportunity to positively impact the lives of young soccer players, just as coaches once impacted his.



ShyAnne Swedensky, Program Coordinator

ShyAnne is originally from Omaha, Nebraska graduating from the University of Nebraska at Omaha with a degree in Business Administration and a concentration in Marketing. ShyAnne helped with Creighton University’s Men’s Soccer and Basketball program and the University of Nebraska at Omaha’s Men’s Hockey and Basketball Program. After graduating in the May of 2018, she accepted a traveling internship with the American Junior Golf Association leading her to move to the Pacific Northwest October 2018. In her free time she finds herself attending many of UW’s football games, meeting new people and walking her dog, Clyde. She loves working with Soccer Shots because she is passionate about furthering youth athletics in this great community.

Ashlynne Huon, Coaching Coordinator

Coach Ashlynne was born and raised in Cincinnati, Ohio where she began playing soccer at age 2 and began competitive soccer on a traveling team at age 7.  She continued competitive soccer until her sophomore year of high school, and she played on her high school varsity team for four years, becoming a team captain during her senior year.  Ashlynne also played for Wilmington College, a small division three college in Ohio, for one year before transferring to Seattle Pacific University. A lower back injury from high school recurred causing her to end her competitive soccer career.  She recently graduated from Seattle Pacific University with a B.S. in Exercise Science and a minor in Health and Fitness Education. Ashlynne currently plans to attend graduate school to pursue a career in teaching elementary school.  She has experience working with kids as a babysitter, a nanny, and a soccer camp counselor.  Ashlynne enjoys being part of the Soccer Shots team because it combines her passion for soccer and kids.

Jacob Kappes, Trainer/Social Media Admin

Coach Jacob was born in Cincinnati, Ohio, but grew up in Redmond, Washington where he moved when he was 7 years old. He has played for Crossfire, Redmond High School, and Washington State University’s club team where he spent some time as a player-coach. At WSU he earned a Bachelor’s degree in Journalism & Media Production and discovered that he has a passion for visual storytelling. Jacob is also passionate about teaching and plans to get a teaching degree one day. At Soccer Shots, he is excited to combine his passion for storytelling and his experience with coaching and childcare to connect soccer to the community and bring people together. He is a huge fan of Liverpool FC and dreams of meeting Ed Sheeran one day.

 Shaman Richter, Hiring Assistant

Shaman was born and raised in Davidsonville, MD, where she grew up with 6 brothers and sisters and was home-schooled from kindergarten through senior year of high school. She played basketball on rec leagues for 6 years, and also played soccer non-competitively all through childhood. Shaman studied the art of Taekwondo from age four, and continued for over ten years, eventually earning a second-degree black belt. She recently graduated from the Institute for Integrative Nutrition in 2017, and has continued to pursue a career as a Certified Health Coach. Shaman currently enjoys being an advocate for holistic wellness and living a healthy lifestyle. Her other interests include marketing and brand expansion, website designing, gardening, and cooking. When she’s not studying or working, she loves to experiment with recipes, make crystal jewelry, travel, read, get outdoors, and spend time with family. She has 2 years of experience working with visual merchandising and product demonstration, and 15 years of experience working with children of all ages in multiple settings such as elementary school programs, chess clubs, and soccer coaching. She has also worked as a babysitter and private nanny. Shaman enjoys working with Soccer Shots because she is passionate about giving children a positive outlet for learning and exercise. She loves being part of a team that inspires and uplifts those around them!

 Hayley Burrmann, Brand Ambassador 

Being born and raised in Texas, sports were always a main priority in Hayley’s house growing up. Her athletic influence comes from her father who was a professional tennis player that played in the US Open when he was eighteen years old! Hayley swam and played volleyball competitively and eventually moved on to coaching recreational swim team for five years! She now spends her days in the PNW hiking with her pup, camping, doing yoga, cooking and hanging out with friends! She is the face behind all of our social media and is always looking for AMAZING Soccer Shots content. If you would like you child to be featured on our Facebook and Instagram please email her at: [email protected]




If you have a passion for positively impacting children, we’d love to talk to you.

Career Opportunities

The “Three C's” – Coaching, Communication and Curriculum

The foundation of Soccer Shots is our relentless commitment to providing best-in-class coaching, communication and curriculum.

The best coaches in the business

  1. Every Soccer Shots coach must complete our comprehensive training program to receive certification.
  2. All Soccer Shots coaches are trained in the use of developmentally appropriate techniques.
  3. Coaches are routinely evaluated and undergo ongoing training.
  4. Our coach selection process evaluates not only the ability to coach soccer, but also the ability to engage and inspire children.

An exceptional customer experience with ongoing communication

  1. You will receive a weekly summary of what your child is learning at Soccer Shots.
  2. We proactively communicate cancellations due to weather or other circumstances.
  3. Our staff understands the importance of timely, responsive communication.

Expert-approved curriculum that aligns with early childhood education standards

  1. Our developmentally appropriate curriculum places an emphasis on character development and skill building.
  2. Our program is created under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches.
  3. We constantly re-evaluate and update our curriculum to stay current with childhood education standards.

Our Vision: To provide a beloved growth experience for every child; a remarkable experience for every family.

The History of Soccer Shots

Our founding partners, Jeremy Sorzano and Jason Webb, were soccer teammates both in college and professionally. They formed Soccer Shots® in 1998 after recognizing a lack of quality soccer programs for children under age 8. They shared an entrepreneurial spirit, a deep love of soccer, and a passion to inspire children to live fit and healthy lives.

The success of Soccer Shots in Charlotte, NC and Harrisburg, PA, where Sorzano and Webb first launched their businesses, led to several of their friends and former teammates wanting to get involved. In 2005, Soccer Shots began franchising and opened its first four franchises in OH, DE, FL, and PA. The business opportunity began to attract more soccer entrepreneurs, and Soccer Shots has enjoyed growing around the country and into Canada.

In May of 2009, Justin Bredeman, another former college soccer teammate, became the third Soccer Shots partner. Justin brought with him eight years of experience from Auntie Anne’s, Inc., a pretzel franchising company, where he led a team that supported nearly 800 franchise units. His deep understanding of the franchise business model also comes from the knowledge gained from his five years of owning and running a Soccer Shots business of his own.

In August of 2009, the Soccer Shots partners founded the Soccer Shots Foundation, the non-profit arm of Soccer Shots. The Soccer Shots Foundation provides opportunities to economically challenged children within the U.S. and around the world through the game of soccer.

From its humble beginnings, Soccer Shots has grown beyond Jeremy and Jason’s biggest dreams, with over 200 territories across 37 states and Canada. There were over 440,000 enrollments into Soccer Shots programming in 2018.

The business is consistently recognized by Entrepreneur Magazine as the #1 Children’s Fitness Franchise in the U.S. And today, Soccer Shots is positioned as the best-in-class children’s soccer program with a focus on character development.

And while the accolades are appreciated, our mission remains focused – positively impacting children’s lives.

Soccer Shots Franchising, LLC is based in central Pennsylvania, just east of Harrisburg.

Stronger Youth. Beyond the Game.

We believe that soccer is a powerful vehicle for positively impacting youth. Through our partnership with the U.S. Soccer Foundation, we aim to impact children who live in underserved communities through quality soccer programs that support their physical and personal development.